Transparency for deep systems

Lightstep helps developers navigate their increasingly fragile software systems, so that when there’s an issue, they can find out what’s happening and why, fast. We worked with them to create a brand that could cut through the complexity of the observability space with approachability and ease.

I pitched in on brand explorations, information architecture, visual design and illustration. Here is a sample of the results. Full case study at Upperquad.com.